CHOCA is being organised by the Stichting (foundation) Chocoladefestival Amsterdam.
The foundation is an independant organisation with

Mission

To inspire and innovate cacao and the chocolate industry as an expression of 21st century Amsterdam: sexy, creative and sustainable.

Vision

CHOCA will be the major international number one event for consumer and professional, aiming on the development of cacao and the chocolate industry in the future.

Strategy

CHOCA brings organisators and businesses of the cacao chain together and gives them a stage during 2 weeks. CHOCA stimulates presentations, debates, cooperation, economic activity and information transfer between all actors in the cacaochain and consumers.

Set-up

Three thematic pillars form the basis of CHOCA

1. Culinary
2. History, culture & economy
3. Innovation & creativity

Starting point of CHOCA is formed by the themes sustainability (free trade, biodiversity etc) and education. Through the organised events and activities these subjects will be shaped.